SEO- Search Engine Optimization
Search Engine Optimization is an internet marketing term used to describe procedures and techniques, when used properly, that can increase your visibility in search engine results. Obviously, not every web site can be returned as the #1 or #2 search result in Google, but a lot can be done to the structure, coding and content of a site to make it more highly visible in a search result.
The two main types of Search Engine Optimization
Normally, optimization concerns two primary areas:
- Organic Optimization
- PPC (Pay Per Click) and/or Sponsored Optimization
The best optimization plans usually involve a combination of these two approaches. My specialty is organic optimization, which simply means I will utilize a variety of options to have your web site appear as close to the top of the organic, or non sponsored (paid-for) search engine results.
In the screen shot below, you can see an example of both organic (the green box) and sponsored (blue box) search results for a search on "Coupons for Grand Rapids" in Google®
Some of the techniques used in organic optimization include:
- Incoming link building strategies
- keyword research and relevant content management
- social networking interaction
- directory submission
- new media integration